What is Online Reputation Management?
Online Reputation Management, commonly referred to ORM, is the online process of making businesses and people look their best. To achieve this, businesses need to coordinate how they want their online search results to appear because without optimization they often contain inaccurate, misleading or outdated material. This directly impacts the influence of how searchers on the web view them.
Why is Online Reputation Management a must?
These days just about any question that presents itself in the mind of an individual can be answered online. Thus, making online reputation management a critical component of online success. If there is something negative out there, someone will find it and if shared, could be a business catastrophe. Here are several real statistics that could help you understand why online reputation management is a must:
- 46% of U.S. online adults trust consumer-written online reviews (SOURCE: FORRESTER)
- 70% of U.S. online adults trust brand or product recommendations from friends and family (SOURCE: FORRESTER)
- 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (SOURCE: BRANDMANAGEMENT.COM)
- 100% of those reading this post have either a personal or corporate reputation to protect (SOURCE: MARKETING PILGRIM)
MonsterWeb + Online Reputation Management = Healthy Business Growth
Whether you’re looking to clear negatives, control reputation or monitor and manage your brand, MonsterWeb have assembled a team of web strategists that can discover problem areas and provide solutions. There isn’t a situation out there that we aren’t confident to take on and help shape your business the right way.
Get Started or give us a call at 210-698-8888