Search Engine Optimization

Link Description: 
What is SEO?

Overview

Web sites do not magically become "optimized" and there is no such thing as the "perfectly optimized" site. Instead, Search Engine Optimization, SEO, is a never ending process. For example, when Google visits your site, one of the many things they look for is whether or not the site has changed or is updated regularly. By performing monthly search engine optimization, Google sees that the site is active and looks to re­-index the site more and more often as changes are detected. A site that sits with no recent changes or regular updates, is seen as a "stale" Web site and Google tends to come back less and less, which in turn lowers your search engine ranking.

At Monster Web, we provide a low cost alternative that takes advantage of these search engine algorithms which are part of our fully organic search optimization routines. This means that your website will get real traffic, and your numbers will not be bloated by pay per click traffic. Additionally, Monster Web stays fully up to date on the current methods and trends of all the major search engines to ensure that your site is up to date with the latest search engine algorithms.

Of course, no one can "guarantee" top rankings on Google, but Monster Web believes that our Search Engine Optimization services are the best in the industry. (In June 2009, our SEO clients saw an average 40% increase in their traffic from the previous month!) By not having contracts, you are free to leave at any time. Our incentive to provide quality service and measurable results boils down to the simple fact that we do not want to lose you as a customer. We know that if our Search Engine Optimization package doesn't perform, you will go elsewhere. With this in mind, we work very hard each and every month to provide the best possible Search Engine Optimization service.

Key Features

  • Your own personalized, customized Google Analytics account
  • A full set of optimized site­maps, and maintain their accuracy
  • "Black Hat" SEO techniques that will damage your rankings are corrected
  • Update and maintain Meta content and page titles
  • Monitor and study your traffic patterns and adjust key phrases accordingly
  • Perform link building with quality related sites, directories and/or businesses
  • Extensive keyword optimization and content modification
  • Implement HTML headings for the most pertinent content
  • Rename static content to be more relevant to the key phrase list
  • Run periodic site analysis' to validate optimization changes
  • Creation and addition of new content
  • Custom 404 Pages
  • Back end site code rewriting, improvement, and modification
  • Optimization of element tag hierarchy
  • Detailed and custom Search Engine Optimization reports
  • New page development
  • Markup restructuring
  • File renaming
  • Implement W3C compliance
  • 5% discount on our Google Adwords Management Package
  • And much more

This list is just the start. From photo alt tags and page titles to SEO friendly URLs, we take your site and increase it's search ranking potential. The algorithms in place by the major search groups are in a very mature state, and able to easily determine the difference between a good, content rich, search friendly site, and one that incorporates 'tricks' that attempt to fool the search engines. Monster Web's Search Engine Optimization experts will increase the quality of your site, and in turn increase your ranks on the search engine result pages.

Monster Web's Search Engine Optimization Packages

We offer a variety of search optimization packages for several different budgets and client needs, including:

Monster Web's Basic Search Engine Optimization package, which is perfect for a small company on a budget, or for that extra boost for that well built site that has internal marketing being performed in house.

This package is great for a site that is a bit short on content, as in addition to our normal Search Engine Optimization procedures, Monster Web will also spend time each month creating new content for you site, as well as working heavily on existing content.

The ultimate search engine optimization package. Not only do we perform our standard Search Engine Optimization techniques, develop and rework content, we will also work each month to restructure the back end of your site to be fully optimized and properly structured. This is a Search Engine Optimization package that can't be beaten.

Interested in advertising with Google? We can help! We will help you build a Google Adwords campaign and then manage it for you!

View our Search Engine Optimization package comparison chart

The Bottom Line - Search Engine Optimization

At Monster Web, we are able to provide a comprehensive search engine optimization plan at a low cost. Though we don't claim a next month magic bullet; true organic SEO takes time for the search engines to take notice, and it is our job to methodically work on your site every month to show the search engines that your Web site has relevant content to your keywords. Search engine optimization is a constant never ending process that takes time and is a critical service for any business wanting a strong online presence.