What is Search Engine Marketing?
Search Engine Marketing, also known as SEM for short, is the process by increasing website traffic by purchasing ads on search engines. Some people refer to search engine marketing as paid search and even CPC ( cost-per-click) or PPC (pay-per-click) marketing, since most ads sold by search engines are on a CPC/PPC basis.
What are some benefits to Search Engine Marketing?
Unlike traditional media like TV and radio, online advertising is much more cost effective and results can be tracked much easier. Instead of costly video production for commercials or professional voice overs for radio, utilizing the powerful Google AdWords network allows for branded ads that can be easily tracked, targeted and have an increased reach. To make it even sweeter it is all based on a pricing schema that is exponentially smaller than even the cheapest traditional media advertising. Below are several opportune benefits of search engine marketing by using the Google AdWords network:
- Reach - Using Google to search happens millions of times everyday by millions of people. People use Google to seek answers for their everyday questions and will continue to as it becomes easier and easier. Your ad can start appearing next to any search result coordinated by your Google AdWords campaign. Searchers can then click your ad to visit your website, make a purchase or even schedule an appointment.
- Targeting - Now that we know you can gain an higher reach by ensuring your ad displays, its important to isolate your ad to a targeted audience. This way, your ads are always being viewed by a potential conversion versus just random searchers. Through keyword research and targeting filters, the Google AdWords network allows you to show your ads to all who search your keywords and even filter out unproductive search results, like “Compare Product A” instead of “Buy Product A”.
- Tracking - Our Google AdWords campaign management is a month to month service, and to keep our transparency we provide detailed reports at each month's end. You’ll be able to see which ads we’ve modified, which ads have been successful, numbers of clicks versus number of times ads have been viewed, and even the price per click.
MonsterWeb + Search Engine Marketing = Healthy Business Growth
Search engines are a place for people to search for answers, so why not help people in need of an answer by providing them with a solutions. At MonsterWeb, we believe it’s just that simple. Through an increased reach, clever targeting and professional tracking, we will help your business generate more leads through the Google AdWords campaign management network.
Get Started or give us a call at 210-698-8888